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Do-Not-Track Comes to Mobile – Thanks to Mozilla!
As government entities, privacy advocates, self-regulatory bodies and the online advertising community continue efforts to come to a compromise on the standardization of the Do-Not-Track (DNT)...
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The Cookie Delete is Leaving Them Obsolete
We have known that the cookie has been crumbling for some time now, but an article in ClickZ this week written by Nathan Woodman, chief operating officer and co-founder of Digilant, further confirms...
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Leaked! Not your toilet or the kitchen sink…but you might want to check your...
Today’s breaking news of the Apple UDID Leak is a extremely critical situation because UDID’s inherently create a direct and permanent connection between a device and a individual. This means that once...
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Know your audience. Know their device. Serve the right impression.
According to eConsultancy more than one-third of the Internet population now shops online. The importance of serving the right impression to the right person on the right device with the right message...
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Product Release – DeviceInsight 4.0 is Here
We are excited to announce the release of DeviceInsight 4.0 today. This product release introduces enhanced performance through Device Specific Optimization, a new capability that improves both the...
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InMobi Ad Tracker Enables Tracking and Conversion Measurement Across All Ad...
In partnership with InMobi, today we announced InMobi Ad Tracker 2.0 bringing enhanced tracking and conversion measurement powered by AdTruth’s device recognition technology. InMobi Ad Tracker will use...
View ArticleAdWeek – It’s a Wrap
[slideshow id=1] Another year, another Advertising Week. The hot topic of discussion – mobile. The question on the minds of thousands of digital media strategists, innovators and leaders in digital...
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Online Voting – Device Recognition is Key
With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one...
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What is AdTruth?
We invite you to check out this video that showcases AdTruth’s leading device recognition technology and how we work directly with leaders in the digital media ecosystem. Headed to AdTech New York next...
View ArticleWhat is AdTruth?
AdTruth’s device recognition technology allows digital advertisers to recognize and track across any Internet connected device while maintaining user anonymity and upholding consumer privacy and...
View ArticleLooking Back & Ahead
We trust by now you are settling into 2013 and preparing for yet another change in digital media, especially in monetization for the mobile channel. Unlike years past, we can look back on 2012 and...
View ArticleReaping the Rewards of Getting Around Mobile Marketing Roadblocks
Over the past few months I’ve shared thoughts on some of the obstacles to mobile marketing success, as well as on ways these roadblocks can be overcome. Understanding and overcoming these obstacles...
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OpenX and AdTruth Announce Partnership
Mobile advertising introduces challenges that are not found in traditional online advertising, from identifying users to properly targeting audiences. Many marketers have struggled to create robust...
View ArticleAdTruth Announces Strategic Partnership with Yahoo! Japan
Digital audience recognition: the industry has yet to adopt a universal approach that tackles this major issue for advertisers and as mobile adoption keeps rising, the recognition challenge is only...
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Product Release – 4.2 is Here
Based on more than nine years of research and development – and always in response to growing market demand – AdTruth is constantly looking for new ways to enhance its ability to provide the most...
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AdTruth Emerges as Global Audience Recognition Leader
It’s been an unbelievable stretch for AdTruth and things are only getting better. We are now supporting more than 100 billion impressions every month and anonymously recognize more than 500 million...
View ArticleMWC Interview with PocketGamer
James Lamberti, GM and VP of AdTruth sits down and speaks with Jon Jordan at PocketGamer during Mobile World Congress.
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Springing Forward to Ops Markets NYC
Spring has sprung and were back on the road to New York speaking at AdMonsters OpsMarkets in New York on April 4th. James Lamberti, GM and VP of AdTruth will be the speaker during the keynote intro...
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Mayday, Mayday, May Day is UDID-Day!
The end of UDID. For months we’ve known it was coming. As an industry, we’ve had ample opportunity to prepare. It was, however, always something beyond the horizon. It isn’t any more. May 1st. For some...
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AdTruth Announces Partnership with Inneractive
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their...
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